How did Butterfly Fields extend its production capacity to meet the rapid growth in demand without significantly increasing costs?

Proud to share that our approach & solution to this problem was selected as a case study in Harvard Bussiness Review (HBR) & is now used in IIM Ahmedabad classrooms to teach students pursuing their PGDM degree…

In April 2017, the company was experiencing a rapid growth in demand and needed to find ways to expand its capacity to meet this demand without significantly increasing costs. The founder and chief executive officer asked the head of production and stores to evaluate the company’s existing production processes and capacity and to suggest options for improvement at a senior management meeting, scheduled for a week later.

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